Practice Areas

Consumer Rights


False Advertising & Deceptive Food Labeling

False and deceptive advertising generally occurs when a business misrepresents its products or services, or misrepresents the products or services of a competitor, through false or misleading claims. Laws governing false advertising apply to statements made in print, radio, and television advertisements, as well as on websites, signs, billboards, brochures, pictures, logos or product labels.

False and deceptive advertising harms consumers who rely on these representations to make purchasing decisions. In the context of food labeling or environmental claims, the harm can more than just economic, and may impact the health of affected consumers.

Anna P. Prakash

Consumer Law Attorney
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Examples of false advertising and deceptive product labeling include:
  • Deceptive food labeling – false nutritional claims, misleading “organic “or “all natural“ labels, “preservative free” or “raised without antibiotics” claims that are untrue;
  • Product labels that misrepresent the weight or ingredients of a product;
  • False environmental claims. Product labels falsely using terms like “recycled”, “biodegradable,” “compostable” or “environmentally friendly”;
  • Inflated price comparisons;
  • Failing to disclose hidden fees or surcharges related to a transaction;
  • Claiming that a product is available for sale when the merchant knows it is out of stock or likely to be out of stock;
  • Bait and switch marketing;
  • Product labels claiming false health benefits; and
  • Misleading rebate claims.

If you have been a victim of false advertising or have purchased a product that was falsely labeled, please contact us.  Our experienced class action attorneys handle false advertising lawsuits nationwide and would like to hear from you.